Advertising and Promotion: An Integrated Marketing Communications Perspective, 13 (Connect)

Overview: Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This title reflects these changes and their implications for the marketer. McGraw Hill Connect ensures demonstration of marketing communications to real-world scenarios with SmartBook, Video Cases, Case Analyses, Application-based Activities and much more. 

ISBN: 9781398930773

Edition: 13

Publisher: Mcgraw Hill

Format: Digital

GUST Course: MRKT 340