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SKU: 9781292449722 Barcode: 9781292449722
Overview: E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.
ISBN: 9781292449722
Edition: 18
Publisher: Pearson
Format: Print
GUST Course: MIS 446
