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SKU: 9781265586249 Barcode: 9781265586249
Overview
Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.
ISBN: 9781265586249
Edition: 11
Publisher: McGraw-Hill Higher Education
Format: Digital
GUST Course: MRKT 402
