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SKU: 9781292425160 Barcode: 9781292425160
Overview: For undergraduate courses in services marketing As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts.
ISBN: 9781292425160
Edition: 4
Publisher: Pearson
Format: Digital
GUST Course: MRKT 320
