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SKU: 9780357512425 Barcode: 9780357512425
Overview: The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to present strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A unique ""strategy tripod"" perspective presents three leading views - industry-based, resource-based and institution-based views - in each chapter.
ISBN: 9780357512425
Edition: 5
Publisher: Cengage
Format: Digital
GUST Course: MGMT 482
