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SKU: 9781265657659 Barcode: 9781265657659
Overview: Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
ISBN: 9781265657659
Edition: 7
Publisher: McGraw-Hill
Format: Digital
GUST Course: MGMT 484
