Public Relations: Strategies and Tactics, Global Edition

Overview: Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. 

ISBN: 9781292056586

Edition: 11

Publisher: Pearson

Format: Print 

GUST Course: MCM 141