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SKU: 9781292214689 Barcode: 9781292214689
Overview: Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers.
ISBN: 9781292214689
Edition: 13
Publisher: Pearson
Format: Digital
GUST Course: MRKT 402
