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SKU: 9781003849513R365 Barcode: 9781003849513R365
Overview: The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns.
ISBN: 9781003849513R365
Edition: 7
Publisher: Routledge
Format: Digital
GUST Course: MCM 141
